The work · 21 projects
Everything we've shipped.
Websites, dashboards, custom ERPs, automations, and AI tools, for ourselves and for clients, across every industry. Filter by what you're here to see, or search for a tool or a stack.
The Tomorrow Tribe
A conceptual umbrella for a founder's three ventures: fun to navigate, deliberate in every frame, shipped clean.
Surge Spinners: Custom ERP
A purpose-built ERP for a 5-factory yarn-spinning operation, with AI simulations and forecasting layered into the core. India's family businesses, finally getting software that fits.
The Content Surgeon
Rebuilt a content agency's prospect experience, with a gated lead form that routes inquiries straight into their Google workspace.
Coach Nidhi
Editorial dossier for a founder coach, with a 9-archetype quiz, a gated lead-magnet PDF, and a working CRM behind the scenes.
Malavika Chitoor
Pastel-editorial home for a Mumbai content strategist, taking real bookings, with a five-tool calculator suite that earns the visit before the offer page does.
Aditya Earnest John
A personal-brand site for a Dubai-property investment broker, built around a scroll-driven 3D Burj Khalifa that the visitor climbs out of, not a hero image they scroll past.
Surge Spinners: Website
An institutional rebuild for a multi-generational yarn-spinning mill: five sections, navy + yellow editorial register, sustainability story front and centre.
Rajshekhar Nadar
A filmmaker portfolio that reads like a reel: moody, video-centric, and built deliberately not to look like every other filmmaker site.
The Content Surgeon: Agency Dashboard
An end-of-funnel analytics dashboard for a content agency: per-doctor IG and YouTube performance across 7 doctors and 3 client entities, with a Claude-written interpretation layer.
HowToDXB
A real-estate intelligence backend that captures off-plan inventory from WhatsApp broker groups and turns it into shareable, structured project pages.
A Whey With Craig
A personal-training brand site with athletic-brand DNA: Nike/Adidas type discipline, a single volt accent, wordmark as the logo. In build, awaiting Craig's real assets.
LazzzyHustler
An AI-assisted career counselor for the post-AI world: helps operators find their unique leverage and route to it.
Puro Ops
The single screen for running Puro AI Labs: Pulse, Pipeline, Tasks, Clients, Finance, Decisions. Edited by telling Claude what changed in chat; live in 30 seconds.
Puro AI Labs
Our own brand site: edited by spreadsheet, seeded with AI-generated visuals, and built so visitors self-route by intent instead of getting persuaded.
Puro Tracker
Our internal pipeline + networking tracker: runs inside Google Sheets, snapshots twice a day, and emails a daily digest so the team never has to log in to find out where the day stands.
Tomorrow Tribe: Financial Dashboard
An interactive financial-planning web app: toggle retainers on and off, expand the cost waterfall, slide the payout levers, and watch surplus and margin move in real time.
Laughable
A Puro AI Labs side quest: an app that teaches the formula behind every joke, then drills it. A learn flow, four practice modes, and an AI coach that scores you on the three ingredients.
Gmail Triage
Built for a founder drowning in email. A 30K-message backlog cleared quietly; only the inbox that matters remains.
Meridian Atelier
A portfolio you move through in real-time 3D, not a grid of photos. Live, anonymized concept demo, explore it in the browser.
Aurel
One fictional studio, two complete and opposite brand directions. A live demo of how far a brand site can stretch.
Puro AI Labs: Marketing Dashboard
Our content and paid-ads command center: ICP reference, locked content buckets, idea backlog, calendar, performance log, and a bucket-mix health check that stops us drifting off-strategy.