A Whey With Craig

A landing page for Craig Pereira, a Bandra-based personal training and nutrition coach, built with athletic-brand restraint: heavy condensed type as the mark, one electric accent, premium-but-not-luxury. Scaffolded and deployed to preview; in build pending Craig's real photography and copy.

In build, awaiting assets

Status

Wordmark-only

Identity

awheywithcraig.com

Domain

This build is still in flight. We'll publish the full case study, preview, outcome, and final metrics, once it ships.

01Brief

Craig Pereira coaches personal training and nutrition out of Bandra, Mumbai. The brief was a landing page that borrowed the discipline of athletic brands (Nike, Adidas) for layout and type, but kept the warmth of a personal brand in voice and photography. Premium, but not luxury: clean, restrained, opinionated. No logo: the wordmark in heavy condensed type is the mark. The build is scaffolded and on a preview URL; it ships once Craig's real photography, certifications, and voice are locked in.

02Stack

Next.js 15 + React 19TypeScript + Tailwind 3Single-file content layer (lib/content.ts)Athletic-brand design systemWordmark-only identity: Bebas Neue as the markCustom domain: awheywithcraig.com

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