A Whey With Craig
A landing page for Craig Pereira, a Bandra-based personal training and nutrition coach, built with athletic-brand restraint: heavy condensed type as the mark, one electric accent, premium-but-not-luxury. Scaffolded and deployed to preview; in build pending Craig's real photography and copy.
Visit live siteStill in build: the preview above is the current state. I'll publish the full case study, outcome, and final metrics once it ships.
Craig Pereira coaches personal training and nutrition out of Bandra, Mumbai. The brief was a landing page that borrowed the discipline of athletic brands (Nike, Adidas) for layout and type, but kept the warmth of a personal brand in voice and photography. Premium, but not luxury: clean, restrained, opinionated. No logo: the wordmark in heavy condensed type is the mark. The build is scaffolded and on a preview URL; it ships once Craig's real photography, certifications, and voice are locked in.
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More work.
The offer behind this build
Want a site that feels like this?
Experiential sites are one-time, no monthly: $500-$1,000.
