The Content Surgeon

The Content Surgeon had been running as a content agency for years but their website was doing the brand no favours. Prospects who were already warm would land on a generic agency page that failed to show the caliber of the work, gave away the pitch for free, and left the team with no easy way to tell who'd actually landed on the site. The brief was to reimagine the end-to-end prospect experience: how visitors discover the work, how they qualify themselves into the pitch, and how the agency learns about them the moment they're interested.

1. 01

   The existing site was treated as a brochure: pricing and pitch were openly available, which meant everyone saw them and no one had to ask. We needed to keep the homepage open and inviting while still creating a clear gate between casual visitors and serious prospects.

2. 02

   The work itself wasn't being presented well. The agency had a strong portfolio, but it was scattered and hard to share. Prospects couldn't get a sense of range or depth before the sales conversation, which meant a lot of first calls were spent just proving credibility.

3. 03

   Whatever we built had to live inside the tools the agency already used. No new vendor. No new dashboard to log into. Inquiries had to arrive in the existing Gmail inbox and a Google Sheet they could already see, otherwise it would quietly stop getting checked.

4. 04

   Most of the agency's audience browses on mobile with unreliable connections. Editorial typography, rich imagery, and polished transitions all had to load fast on that reality, not on a design-team laptop.

We rebuilt the site as an editorial showcase (calm palette, strong typography, rich project write-ups) so prospects could scroll through the work and understand the agency's range before any conversation starts. The homepage stays open and trust-building; the pitch and pricing sit behind a lightweight inquiry form. The form captures just enough to qualify (name, company, the problem they're trying to solve) and nothing more. On submission, it routes directly into the agency's existing Google workspace: a neat row appended to a tracking Google Sheet, a copy sent to the team's Gmail inbox, and the submission filed into a dedicated Google Drive folder. No new dashboard, no new credentials, no extra tool for anyone to forget to check. Everything the agency already uses, just better wired.

Live at thecontentsurgeon.com. Prospect experience is now a single continuous flow: land, scroll through real work, self-qualify into the form, unlock the pitch. Because inquiries land directly in the agency's Gmail and Sheet, leads get responded to the same day, not when someone remembers to log into a CRM. The team now has a cleaner signal of who's actually interested, and a portfolio they can proudly link any time a prospect asks "what have you done?" Since launch, we've kept shipping mobile refinements (bottom-bar nav, tap-arrow roster carousel, optimised portraits, scroll-handling fixes), the kind of post-launch iteration that's easy to skip and that real users notice anyway.