Puro AI Labs: Marketing Dashboard

Puro AI Labs runs an inbound-only go-to-market: Instagram and YouTube, no outbound. That discipline only holds if there's a place that enforces it: a locked list of content formats, a view of what's actually being shipped, and an honest read on whether the mix is drifting toward entertainment instead of the work. The brief was a marketing command center that keeps the GTM on-strategy without becoming a chore to maintain.

1. 01

   Content strategy drifts quietly. Without a single view of the bucket mix, weeks go by before anyone notices the output has slid off the formats that actually convert.

2. 02

   The idea backlog, the calendar, the performance log, and the ad-spend log usually live in four different places, so none of them get checked together.

3. 03

   It's an internal v1: it needed to ship fast and cost nothing, which meant no backend and no build step, just a file that works.

4. 04

   It had to sit naturally next to the rest of our internal tooling, not feel like a separate world.

Same satellite-dashboard pattern as the Tomorrow Tribe finance tool: a single static file, React and Tailwind self-hosted, no backend, state in localStorage for v1. It holds the ICP and audience reference, the locked-down content buckets, a taggable idea backlog, a weekly content calendar for Reels and YouTube long-forms, manual performance and ad-spend logs, and a bucket-mix health check that shows the last four weeks' distribution so drift is visible before it's a problem. It's linked from the marketing page of Puro Ops, so it sits inside the same internal-tooling surface as everything else.

Used internally to keep the inbound GTM on-strategy. The bucket-mix health check makes drift visible early; the calendar and backlog mean ideas don't evaporate; the performance and ad-spend logs keep the feedback loop honest. It's a small tool doing a specific job, and a clean example of the lightweight, zero-cost internal command center we can stand up for a client in a day.