I need something bespoke
Custom software, built around how you actually work.
Off-the-shelf doesn't fit. Internal IT can't deliver. You need a partner who designs the system around your operation, not the other way around. Below are 20 shapes we build, grouped by the pain they solve. Find the one that sounds like you.
Operating backbone / ERP
A system to run your whole operation.
Built one: Surge Spinners ERP
Inventory & stock
Know what you have, what's moving, what's dead stock.
Production scheduler
Schedule the floor, the crew, the machines. See what's late before it's late.
Field service / dispatch
Right person, right job, tracked to done.
Procurement & POs
Raise, approve, and track purchase orders without the WhatsApp hunt.
Website / brand site
A custom site that reads like you, built fast. Brand, portfolio, or product.
Built one: Coach Nidhi, Malavika, AEJ
CRM / pipeline
Manage leads and customers in one place, not in your head.
Quoting / proposals
Paste the brief or the call notes, get a branded quote in minutes.
Booking & payments
Take appointments and money without the back-and-forth.
Client portal
One login where clients see status, files, and invoices.
Customer-facing app
An app or tool your customers actually use.
Built one: Malavika's calculator suite
Receivables / collections
Who owes you what, chased automatically.
Document automation
Contracts, invoices, and agreements that fill and send themselves.
Reporting automation
Month-end reports that draft themselves, ready to review.
AI assistant on your business
Ask your own company anything. It knows your docs, data, and SOPs.
AI document parsing
Invoices, POs, contracts turned into structured data, no manual entry.
AI inbox / WhatsApp responder
Handle the repetitive 80%, escalate the 20% that needs you.
Built one: Gmail Triage
Knowledge base / SOPs
Tribal knowledge made searchable. New hires ramp in days.
Data / intelligence platform
Capture messy data and make sense of it.
Built one: HowToDXB
Pitch / sales experience
An interactive way to pitch what you do, navigable instead of a static deck.
- 01
Discovery
One to two days mapping your workflow, your data, and the one system that would move the needle. You leave with a written scope and a fixed price, even if you never build with us. $600, credited against the build.
- 02
Scope and price
We quote a single fixed price for the build, set after discovery, never guessed before. From $6,000, depending on shape. No surprise invoices, no scope creep.
- 03
Build
Full-stack and modern: Next.js, Postgres, and an AI layer, typically. Four to sixteen weeks depending on shape. You see it take shape in the open, not handed a black box at the end.
- 04
Handoff and run
You own the code and the deployment, with documentation and a clean hand-off. Extend it yourself, or put us on a Chief AI Officer retainer to keep running and evolving it.
Tell us the thing that, if it existed, would change your week.