01Where you are

You built the audience. You're watching other people build the products.

You spent years earning trust. Your people listen, they buy what you point at, they show up. That's the hard part, and almost nobody can do it.

Meanwhile the obvious next step keeps slipping past: a tool, an app, a product that's actually yours. Sponsorships pay once. Courses go stale. A real software product would compound, but building one means money up front, a team you don't have, and a risk you can't price.

So the audience keeps growing, and the asset never gets built.

02Who this is for

Built for creators whose content makes a specific promise.

Not follower counts. A precise audience that turns up for a precise thing, and keeps asking you for more of it: the template, the walkthrough, the can-you-just-do-this-for-me.

Never monetised it? That is not a weakness here. The attention was always there and the method never was. The method is our half. You stay the voice and the distribution.

Great fitEducators first, then domain experts, professionals who create, mission-led creators, and reviewers
The openingThe thing your audience keeps asking you for, or quietly pays someone else for a worse version of
The hard fitA general entertainment audience: real reach, but no specific promise means nothing precise to build
What you don't needA tech background, a budget, a team, or any history of selling. You bring reach and trust.

03Where you could be

Your own software product, in front of the people who already trust you.

Imagine a product with your name on it, solving a problem your audience already has, that you can point them to tomorrow.

We design it, build it, run it, and keep improving it. You launch it the way only you can: to people who already listen. The trust does the selling, the software does the work, and the revenue recurs instead of resetting every month.

The audience stops being just an audience. It becomes an asset.

04How it works

You bring the audience. We bring the software.

A real partnership, not a vendor you hire. We each do the half we're great at, and we only win when you win.

You bringThe audience, the trust, and the distribution. The half that can't be bought.
We bringDesign, build, running, support, and the weekly ship. The half that starts at handoff and never ends.
We take a share, not a feeNo invoice, ever. We are paid from what the product earns, so we only earn when it works.
Your name stays yoursThe product carries its own brand. Your name and endorsement are licensed for marketing, and you can pull them back. You are never trapped inside it.

05The rev-share

Our share is largest when the risk is ours, and shrinks as you grow.

Most deals get greedier as they grow. Ours does the opposite. We are paid most in the early stretch, when we are building for nothing and running on faith, and our share steps down as the product scales.

The exact bands are written into the deal before anything is built, in numbers you can read, take to a lawyer, and hold us to. Ask for the term sheet in your first message and we will send it before you tell us your idea.

Up frontNothing. No build fee, no retainer, no invoice.
The shapeA declining ladder: our share steps down as monthly revenue grows.
The running costsHosting, AI, and tooling come out of our side, not off the top.
In writingEvery band, before a line of code. No surprises on a call.

06What makes a fit

We're honest about fit, before either of us commits.

A rev-share partnership only works when the product can actually carry it. So we check a few things up front, and we'll tell you straight if it isn't there yet.

A real audience that trusts you. Distribution is the whole game, and that's the part only you own.
A specific problem software can solve. Vague goodwill isn't a product; a recurring pain your people have is.
Legs beyond just you. The product should keep working even when you're not actively posting about it.
Your genuine commitment to put it in front of your people. We build it; you have to launch it like you mean it.
If it isn't a fit yet, the door doesn't close, it changes shape: the studio can run your software side on a retainer instead, and the partnership stays open for when the audience is ready.

07What it costs you

Nothing up front. We earn only when you do.

No build fee, no retainer, no surprise invoice. We carry the build cost and the risk, because we're betting on the product with you.

Your real investment is reach and reputation: putting the product in front of the audience you spent years earning. That's the part we can't do, and the part that makes this work.

Up front₹0. We carry the build.
Our shareA declining ladder, in writing before we start
Our incentiveWe ship weekly because our income lives in month four, not month one
What you riskReach and reputation, not cash. And we treat that as the bigger stake.

08Your next move

Let's see if there's a product in your audience.

Start with a written brief. A short form, no slides. We look at your audience and the problem they have, and answer honestly in writing whether there is a software product worth building together. Free, and no pressure.

If there is, we'll sketch what it could be. If there isn't yet, we'll tell you that too, and point you at the better move.

Start with a brief See our work

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