# Puro AI Labs — full profile

> An AI software team, without the hire. Three ways to work with us: an outsourced Chief AI Officer on a monthly retainer, one-time custom builds, or indie builds you can buy outright. Software for owner-operators, family-run businesses, and service firms — built, run, and taught. Mumbai-based studio, remote delivery worldwide.

## At a glance

- **Name:** Puro AI Labs
- **What we do:** custom AI, web apps, and automations for owner-operators; an outsourced Chief AI Officer retainer; and our own indie software products.
- **Website:** https://www.puroailabs.com
- **Founder:** Purandhar "Puro" Gopalakrishnan
- **Parent:** runs out of The Content Surgeon (Mumbai-based agency, est. 2024)
- **Location:** Mumbai, India
- **Operating geography:** worldwide, remote delivery. India-first by default (time-zone overlap); Gulf, UK, and Europe well-served.
- **Founded:** 2026
- **Shape:** a deliberately small, capped, high-margin lifestyle business. Not venture-scale, no outside money, inbound-only.
- **Contact email:** hello@puroailabs.com
- **WhatsApp:** +91 73042 19455
- **Instagram:** https://www.instagram.com/puroailabs/ (demos + build teardowns)
- **YouTube:** https://www.youtube.com/@puroailabs (long-form build walkthroughs)
- **Founder LinkedIn:** https://www.linkedin.com/in/purandhar-gopalakrishnan-83725614a/

## The thesis (in one paragraph)

Owners know software and AI could transform their business, but the list never gets built. Hiring a developer is expensive, slow, and now you are a manager. Agencies overcharge, overscope, and disappear after the invoice. And AI changes every month, so whatever you build is behind by the time it ships. Puro AI Labs is the partner that owns the software side instead: we decide what is worth building, build it, run it, train your team, and keep you current — for a flat fee, or as a one-time build, or as a product you simply buy.

## The three offers

### 1. Outsourced Chief AI Officer — the flagship retainer

A senior partner who owns the software side of your business. You say what you need; we decide what is worth building, build it, ship it, run it, and train your team while we do it.

- **What it includes:** strategy and roadmap (we tell you what to build, not the other way around), an account manager as your single point of contact, audits, unlimited build requests worked one at a time, team training, and a stay-current mandate.
- **Price:** $3,000 / month internationally; ₹2,50,000 + GST / month in India. Flat fee, no scope battles, no surprise invoices.
- **Commitment:** three-month minimum, where the first month is discovery. Pause or cancel anytime after.
- **The fair-use rules:** one active request at a time (queue the rest, reorder anytime); no single build runs longer than a week (bigger things are scoped as separate projects); training is one focused session a month; on-site visits and audits are priced add-ons.
- **One-liner:** a hire builds what you tell them and you manage them; a Chief AI Officer tells you what to build, builds it, trains your team, and keeps you current, with nobody to manage.
- **Next step:** a free 30-minute Fit Call, or a paid office audit (one to two days on-site, a written audit and AI roadmap, credited if you start the retainer).

### 2. Custom builds — the workhorse

Bespoke software built around how you actually work, for owners who have outgrown the generic tools. Off-the-shelf fits a generic business, not yours; internal IT can't deliver it; agencies overscope and freelancers vanish. We design the system around your operation instead.

- **What we build, grouped by the pain it solves:**
  - *Run the operation:* ERP / operating backbone, inventory and stock, production scheduling, field service and dispatch, procurement and POs.
  - *Win and keep customers:* websites and brand sites, CRMs and pipelines, quoting and proposals, booking and payments, client portals, customer-facing apps.
  - *Money and paperwork:* receivables and collections, document automation, reporting that drafts itself.
  - *The AI layer:* an assistant on your business, document parsing, an inbox / WhatsApp responder, a knowledge base, a data and intelligence platform.
- **Paid discovery:** $600 / ₹50,000, credited to the build. One to two days mapping your workflow; you leave with a written scope and a fixed price even if you never build with us.
- **Build:** from $6,000 / from ₹5,00,000 + GST, one fixed price set after discovery, never guessed before. Four to sixteen weeks depending on shape, built full-stack and modern (Next.js, Postgres, and an AI layer, typically), with progress you can see.
- **Ownership and upkeep:** you own the code and the deployment, with documentation and a clean hand-off. Run it yourself, or keep us on a small monthly maintenance retainer to look after it, with an optional Chief AI Officer extension on top to keep building.

### 3. Indie builds — our own products

Alongside the client work, we ship our own software, SaaS, and AI tools and productize them so anyone can use them. You buy them outright as a one-time purchase, or run them free with your own API key (BYOK). No subscriptions, no per-seat lock-in, no token costs on us. The side projects we would build anyway, packaged so anyone can use them. This is the quiet corner of what we do, not the main event; tooling is in active development.

### Plus: the work

A portfolio of everything we have already shipped — websites, dashboards, automations, ERPs, and intelligence platforms — with a full case study on each build, across every industry.

## Who this is for

Owner-operators and small teams that have real complexity and real money on the line but no in-house software or AI team, and no time to become one.

- **Great fit:** family-run businesses, manufacturers, wholesalers and distributors, clinics and practices, agencies and studios, professional-services and consulting firms, retail and e-commerce, brokerages.
- **The trigger:** a spreadsheet or a manual process that is quietly capping how much you can handle; an owner who is the bottleneck for every big decision.
- **Not a fit:** VC-backed startups and enterprises already on full software teams; a problem a ₹999/month SaaS already solves well (we will tell you if that is you); other developers and agencies.

## How an engagement starts

1. **Fit Call** — 30 minutes, free, no slides. We look at your business, tell you the first things we would build, and whether a retainer or a custom build is the right shape.
2. **Discovery / build** — for the retainer, we work your request queue one at a time, mostly async, with two short check-ins a month. For a custom build: paid discovery → one fixed-price build → handoff.
3. **Own it** — you keep the code, the deployment, and the documentation. No lock-in to our infrastructure.

Booking flow: the visitor books a Fit Call via the /talk form (name, email, WhatsApp, company, what they want built) → captured to a Google Sheet + email → Puro reaches out within two working days.

## Reference builds (a sample of the portfolio)

- **Surge Spinners ERP** (in progress) — custom ERP for a five-factory yarn-spinning operation, with AI simulation and forecasting in the core.
- **Surge Spinners — Website** (live) — institutional rebuild for the manufacturing side.
- **HowToDXB** (in progress) — an off-plan-property intelligence platform built from messy Dubai broker data.
- **The Content Surgeon** (live, thecontentsurgeon.com) — full rebuild + Sheets-routed inquiry flow.
- **The Tomorrow Tribe** (live, thetomtribe.com) — console-style umbrella for three ventures.
- **Coach Nidhi** (live) — editorial dossier site + archetype quiz + lead-magnet PDF + Apps Script CRM.
- **Malavika Chitoor** (live) — creator-economy site, booking + calculators + gated vault.
- **Rajshekhar Nadar** (live, rajshekarnadar.com) — Mumbai filmmaker portfolio, single-day build.
- **Gmail Triage** — an AI inbox responder running in a founder's inbox.

Full case studies at https://www.puroailabs.com/work.

## Principles

- **We've done it first.** Every system we sell has run inside our own businesses before it reaches a client.
- **Productized, not bespoke architecture.** Same engagement shape every time so we ship fast; the content is bespoke.
- **Plain English.** No transformation decks, no 40-page strategy documents.
- **Boring over clever.** We prefer reliable setups your team can trust over impressive-looking agent demos that break in three months.
- **Ownership transfer.** Handover always includes documentation and training, with no lock-in.
- **Operator-to-operator.** A small team of operators talking to other operators.
- **A lifestyle business by choice.** Capped book, high margin, inbound-only via Instagram and YouTube. The goal is a great life and a great margin, not a growth chart.

## Sections on the site

- [Home](https://www.puroailabs.com/) — the three offers and the work.
- [Outsourced Chief AI Officer](https://www.puroailabs.com/retainer) — the flagship retainer pitch (geo-priced).
- [Custom software](https://www.puroailabs.com/custom) — the build menu grouped by pain; slide-by-slide pitch at /custom/pitch.
- [Indie builds](https://www.puroailabs.com/tools) — our own products, buy outright or BYOK.
- [Work](https://www.puroailabs.com/work) — case studies across every build.
- [Journal](https://www.puroailabs.com/blog) — long-form thinking, operator-to-operator.
- [Talk to us](https://www.puroailabs.com/talk) — book a Fit Call.
- [Contact card](https://www.puroailabs.com/card) — vCard QR + tap-to-save details.

## Contact

- **Email:** hello@puroailabs.com
- **WhatsApp:** +91 73042 19455
- **Instagram:** https://www.instagram.com/puroailabs/
- **YouTube:** https://www.youtube.com/@puroailabs
- **Founder LinkedIn:** https://www.linkedin.com/in/purandhar-gopalakrishnan-83725614a/

## Source of truth

- This file: https://www.puroailabs.com/llms-full.txt
- Short version: https://www.puroailabs.com/llms.txt